Daniel E. Fernandez
President & Chief Analytics Officer

Daniel E. Fernandez is a results-driven leader with 15 years of experience in the beverage industry. He brings strategic thought leadership combined with strong execution follow through. Leveraging his diverse background and unique blend of skills, Daniel delivers high quality recommendations and decision support, identifies opportunities that increase company value growth, and implements efficient, best-fit solutions that work.

Most of Daniel’s professional career was at one of the largest global spirits companies, where he contributed directly to the success of various functions, including Commercial Sales, Planning & Revenue Management, Commercial Strategy, Business Analytics & Insights, and Information Technology. His greatest accomplishments came in the areas of Commercial Capabilities, Commercial Planning, and Commercial Analytics. In addition, he collaborated with three of the top national distributor networks to identify opportunities for improved sales execution and business performance, giving him strong working knowledge of their business processes and capabilities.

Daniel holds four degrees from the University of Miami in Florida, where he achieved numerous academic awards. His graduate degrees include a MBA, MS in Information Systems, and Certificate in Telecommunications. He also earned a Bachelor in Business Administration with a major in Information Systems and minor in Chemistry.

During his career, Daniel has served on various beverage industry committees. Most notably, he was appointed as a member of the DISCUS Industry Statistics Committee, NABCA Industry Advisory Sub-Committee, and Nielsen TDLinx Industry Roundtable for account segmentation. As a representative to these organizations, he introduced recommendations that addressed wide reaching challenges and positively influenced industry standards.